Capturing the Magic

Capturing the Magic

This week we packed up the truck and headed to a lovely meadow with amazing views of the ocean and an astonishing number of cow pies. We weren’t going camping this time. We were on a quest to capture photos of some new products we’re launching very soon. And while we are very excited to show you the new gear, that’s not what this post is about. 

Running a small business, I’m constantly discovering the things I am not expert in. Social media, SEO, marketing. Not my areas of expertise... yet. Matthew is a skilled Industrial Designer and has also done 2D work over the years, but when our branding and website needed to be updated, we worked with a fantastic graphic designer, Davey. His expertise resulted in a site that both looks and functions better than the old one. He also leveraged his relationships to get some amazing photos of the camp kitchen being used.

Now that we’re closer to launching our new products, we need more photos! This time, we brought in another expert, our neighbor Clinton. I’ve never been on a professional photoshoot and I’ve often heard people say the biggest difference between a professional and an amateur photographer is that the pro is willing to take more shots. After spending just one day with Clinton and his assistant Andy, I can tell you that there is definitely a lot more to it than that.

For example, I was attempting to take a photo of the packaging of some sausages from our favorite local butcher (for the gram). Clinton took one look at what I was doing and threw a diffuser above the surface. The difference between the before and after shots are remarkable. Not only are the deep shadows eliminated, the colors look fantastic! And these were taken with my (not the latest) iPhone. Next I'll learn how to keep myself out of the reflection!

Side by side comparison of photos with and without light diffuser

All of the pieces are coming together to launch some very exciting updates, and we can’t wait to share them with you!